Large East Coast County Strengthens Public Alerting and Internal Duty of Care with CodeRED

The county selected CodeRED by Crisis24 based on the platform's proven track record and the strength of the CodeRED brand. From the beginning, county leadership understood a critical principle: effective public communication depends first on internal coordination. Employees need to know their roles and have clear information before they can keep the public safe.

Crisis24 conducted an extensive discovery and onboarding process with more than 35 stakeholders across public safety, emergency management, human resources, communications, and county leadership. The team helped the county separate emergency alerts from routine notifications, define appropriate escalation thresholds, establish clear decision trees for each alert type, and eliminate confusion about when to deploy different notification protocols.

Beyond technology setup, Crisis24 provided customized standard operating procedures reflecting the county's organizational complexity, geographic size, and multi-jurisdictional environment. The platform's automated translation and multimodal notification capabilities ensured that alerts reached residents regardless of language or preferred communication channel.

The transformation extended far beyond installing new software. The county now operates with a unified framework that connects internal coordination with public communication; departments understand their responsibilities, escalation pathways are clear, and decision-making is faster.

When a local incident or severe weather event occurs, the system orchestrates a coordinated response: employees receive internal alerts first, enabling them to prepare and position resources, while public-facing alerts follow immediately after, reaching residents and visitors through multiple channels simultaneously. The county can geo-target specific neighborhoods to prevent unnecessary confusion while ensuring at-risk populations stay informed, and automated weather alerts from the National Weather Service trigger instantly, eliminating the manual delays that previously slowed critical communication.

With CodeRED in place, the county has moved from uncertainty to operational readiness. County stakeholders now understand not just what the system does, but how to use it effectively when lives are on the line. The detailed onboarding process created a strong foundation for adoption, while giving departments the flexibility to respond appropriately as conditions evolve.

The county is now positioned to protect employees, coordinate effectively across departments and jurisdictions, and deliver timely, accessible information to the residents and visitors it diligently serves. 

Learn how CodeRED by Crisis24 can help public-sector organizations strengthen emergency communication, internal coordination, and community preparedness.